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Mark Schaefer, Author, Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing
2012 Social Media Conference: Return on Influence
Acclaimed college educator, business consultant and author of the hugely popular blog {grow} rated by Advertising Age as one of the top marketing blogs in the world, Mark Schaefer has emerged as a thought leader on social influence. Mark demystified the complexities of social influence and the measurement of it, for audiences both new and well-versed in social media.
